IRO / Lookbook
Iro has slowly but surely entered our fashion consciousness as it has worked its ways into many a stylish celebrity wardrobe. Boasting fans in the forms of Kate Moss, Ginnifer Goodwin, Anne Hathaway and Rihanna, Iro is French dressing at its best.
The house of brothers Arik and Laurent Bitton was established in 2004 to produce clothes emulating Parisian chic in an easy, casual way. The brand builds a wardrobe of laidback luxurious clothes that are sexy with an edge. Expect amazing jackets, gorgeous knits and beautiful prints that you just cannot live without.
IRO Campaign Spring-Summer 2012
French brothers Laurent and Arik Bitton started their cool casual wear line IRO in 2004, fusing edgy street style with classic Parisian chic to create laid-back staples with a feminine feel. Thanks to their musical background, the collection is inspired by trip hop and rock influences. We retain a few words of the brothers Bitton that resumes well their philosophy : “We love fashion as it allows every women to be loved” …
IRO – Lookbook Winter 2011
Get ready for a whole new fashion experience with IRO Fall/Winter 2011 lookbook… It is a worthy source of a creative inspiration and will definitely help you impress everyone with your super voguish fall style. The French label is all about versatility and abounds with a variety of fresh, youthful and modern ensembles that are perfectly suited for the cold season.
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Iro has slowly but surely entered our fashion consciousness as it has worked its ways into many a stylish celebrity wardrobe. Boasting fans in the forms of Kate Moss, Ginnifer Goodwin, Anne Hathaway and Rihanna, Iro is French dressing at its best.
The house of brothers Arik and Laurent Bitton was established in 2004 to produce clothes emulating Parisian chic in an easy, casual way. The brand builds a wardrobe of laidback luxurious clothes that are sexy with an edge. Expect amazing jackets, gorgeous knits and beautiful prints that you just cannot live without.
Read More