Bluepoint opened its doors in Brasschaat in March 1999 as a small store for men and women, offering brands such as Paul Smith, Stone Island,CP Company and at that time upcoming denim brands as Replay, G Star, Diesel etc.

After some succesful years, we transformed the shop into a 350m² luxury boutique, where we present collections like Isabel Marant Etoile, Vanessa Bruno, Iro, Alexander Wang, See by Chloe, Marc by Marc Jacobs, Joseph, Vince, Frame denim, Masscob, Harmony, Adidas by Stella Mc Cartney and many more.

In 2010 we opened a Vintage Interior corner by MJL and offer a selection of authentic vintage furniture from well known designers as Eames, Pierre Paulin, Charlotte Perriand, Kjaerholm, Panton, and other interior items as lighting , cashmere plaids, cloisonne boxes, kilim carpets, photography, candles, and much more .




In 2016, we created a new corner where we will present a new retail concept each season.

Winter 2016 – Blue Organic


Summer 2017 – Bluepoint Shoes

Winter 2017 – Bluepoint Gifts